Confused what ‘Clean Beauty’ means? Yup, that’s totally understandable. With no clear regulations around this term, it can be tricky to figure out, because “clean” and “natural” (the other word that’s become ubiquitous in beauty marketing) can mean a lot of different things. That’s because there’s still no standard definition.
Clean beauty is more than being paraben-free. It is skincare that is good for your skin, good for you and good for the environment.
Still confused? That’s why I prefer to talk about ‘Safe Beauty’ rather than ‘Clean beauty’. We want to be using skincare that is safe regardless of whether it is natural or synthetic.
Let’s clarify further by looking at my Safe Beauty ABCs